A new report released today by The Economist Intelligence Unit (EIU), commissioned by the Brightline Initiative, finds that most companies struggle to bridge the gap between strategy development and its day-to-day implementation. A global multi-sector survey of 500 senior executives from companies with annual revenue of $1 billion or more, conducted by the EIU, reveals that on average companies fail to meet 20% of their strategic objectives because of poor implementation.
“A strategy might look good on a PowerPoint slide but it is only as good as its execution,” says Peter Toth, Global Head of Strategy at Rio Tinto, a UK-headquartered global mining company and a report interviewee. “That’s where the rubber hits the road.”
The full report can be downloaded here.
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